Email marketing
MarTech is your source for email marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to help you work smarter and make better decisions, and our email marketing buyer’s guide. What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
Email marketing remains a cost-effective way of reaching audiences and driving outcomes. Because of the volume of email customers receive, there is a growing emphasis on personalization and the use of engaging dynamic content. Also, while email optimization has endured as essential for marketers to master, new challenges tied to inbox algorithms and deliverability have added technical considerations that marketers need to manage.
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AI is making a major impact of email marketing teams, report finds
AI is helping email marketers move faster, but many of the old, familiar challenges remain.
Optimization and personalization
How to stop wasting money on personalization
A Gartner study found personalization is taking up more marketing budget, but CMOs don't know how much it really costs.
Nearly two-thirds of businesses say email deliverability is hurting revenue
More than half of businesses say landing in the spam folder is their biggest barrier to reaching the inbox.
Bulk email restrictions from Google, Yahoo and Microsoft: What you need to know
We've updated our story on bulk email restrictions with Google's guidelines for email display names.
Adobe focuses on new Email Designer in May 2025 Marketo Engage updates
Here's what's new for Adobe Marketo Engage users from the May 2025 updates.
How tariffs are reshaping long-term strategies for brands and buyers
Brand loyalty is gone, as consumers wait longer to make purchases. Marketers are focusing on owned channels and trying not to say the "T" word.
Why your emails still miss the inbox even if you’re ‘in compliance’
Think meeting authentication requirements is enough? Here’s what most senders miss and how to fix it to boost deliverability and engagement.
Email is the most misunderstood channel in your digital stack
Email can be your brand’s most controllable growth lever — if you stop treating it like a last resort. Here's how to elevate its role.
Winning customer loyalty starts with straight talk about tariffs
Learn why human, brand-aligned messaging beats corporate spin when tariffs hit. Real-world examples show what works — and what doesn’t.
Benchmark Report: 23.9% More Email Sends, 50% Higher Engagement. What’s Driving the Change?
Built from billions of real-world data points across email, SMS, and automation, this report is essential reading for marketing teams.
How one newsletter tripled paid membership revenue with retargeting emails
This overlooked email strategy turns warm clicks into high-converting follow-ups — without sounding like spam.
Marketing artificial intelligence (AI)
Figma’s new tools create a design-to-deployment ecosystem
Features for marketing and brand teams position Figma as a direct competitor to Canva, Adobe, WordPress and Wix.
How should marketers market to consumers under stress?
How should marketers approach consumers stressed out by economic uncertainty, tariffs and political turmoil?
Your emails belong in Promotions — and that’s a good thing
Stuck in the five stages of inbox grief? Learn why the Promotions tab might be your secret weapon for email marketing success.
3 high-impact tactics to drive email engagement
With privacy updates, smarter audiences and stricter inbox rules, here’s how to modernize your email strategy.
Marketers push back on Google’s attempt to derail California privacy bill
They are angry about Google's astroturfing and want consent-driven online interactions with consumers.
Validity acquires email optimizer Litmus
The purchase is designed to provide marketers with a platform to manage the entire lifecycle of email campaigns.
Canva’s Visual Suite upgrade unifies campaign planning and creation
The upgrade puts design and productivity tools in one platform, making it easier to create, execute and monitor campaigns.
Interactive MIR Resources – Email Marketing Platforms
Welcome to the interactive resources page for our MarTech Intelligence Report! We're now providing multiple ways for you to access our content.
Interactive email is the game changer brands can’t ignore
Creative, purposeful touches, like interactive designs that engage customers, make your emails stand out.
Apple and Gmail make it harder for email campaigns to get to the inbox
With Gmail’s stricter spam rules and iOS updates disrupting engagement, more brands are missing the inbox. Here’s why — and how to fix it.
Want better email results? Start with your data.
Get four actionable steps for creating a robust email data strategy and examples of successful data-driven personalization.
Is your email platform built for today’s email challenges?
Email has gotten complicated. Is the platform your email team is using equipped to handle it?
Think email is dead? Think again.
Email’s not dead — it remains a powerful tool for driving real results.
The biggest email newsletter mistake B2B companies keep making
If your email newsletter is all about you, you're doing it wrong. Create content that keeps subscribers engaged and boosts results.
Email marketing buyer’s guide
AI and email marketing: All hype or real game-changer?
Is AI truly revolutionizing email marketing, or is it just another overhyped technology?
Marketing artificial intelligence (AI)
AI-powered martech news and releases: March 20
Half of all Americans use AI, and that holds true for nearly all demographic slices.
Marketing artificial intelligence (AI)
Why ignoring consumers’ AI concerns is a costly mistake
There's a significant gap between how marketers and consumers feel about AI. Here's what to do about it.
5 email marketing tech essentials for 2025 success
From boosting deliverability with DMARC to engaging subscribers with AMP emails, here’s what you need to succeed.
Marketing artificial intelligence (AI)
How are marketers using ChatGPT’s Operator function?
ChatGPT's Operator does a lot of the things marketers do with ChatGPT. It just does them better.
Why marketing success requires failure (and how to handle it)
Great marketing comes from testing, risk and even failure. Learn how to embrace setbacks and turn them into growth.
3 high-impact email automations you need to drive revenue
Maximize your email marketing ROI with three simple yet powerful automations — welcome series, abandoned cart and re-engagement.
Marketing automation vs. email delivery platform: Which tool is right for your team?
There’s more than one way to send an email. This assessment will help you understand which platform will help you meet the needs of your team.
How cognitive biases influence email A/B tests
Spot and eliminate cognitive biases that distort test results for more accurate, data-driven email marketing decisions.
An email automation blueprint for smarter customer journeys
Lost leads? Weak engagement? Fix it with smarter email automation. This blueprint shows you how to maximize every send.
How data-driven email nurturing transforms the B2B sales funnel
Your leads deserve better than generic follow-ups. See how email automation personalizes every touchpoint, improving efficiency and ROI.
3 reasons the ‘Do You Want to Hear From Us’ email must die
Re-engagement emails annoy customers by asking a question you should already know the answer to.
Marketo unveils new email designer as part of January updates
The new WYSIWYG email designer leads our round up of the Marketo updates from January 2025.
How cognitive biases shape email engagement
Boost your email marketing with persuasive, psychology-backed strategies that ethically drive action.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: February 6
OpenAI is running its first-ever TV commercial during the Super Bowl. This is a case study in "How to tell if your company has too much money?"